Are Reviews Important In The Wedding Industry?

Weddings are blissful, beautiful, and joyful. When you are a business owner in this industry, there are several things you could do from event planning to making wedding dresses, photography, catering, and more. None of these services come cheap. Thus it means that for couples and families to place hundreds of dollars in your hands and trust you with results, you must have a great reputation.

Online reviews have proven to be a vital part of businesses in this day and time. Brides, grooms, and their families scour the internet now more than ever through different devices searching for a reputable business.

They look for the factors which are most important to wedding planning, and these are:

  • Responsiveness
  • Timeliness
  • Consistency
  • Professionalism
  • Satisfaction
  • Accountability

Where will they find the information they seek, you ask? Well, from online reviews. Here are the top reasons why reviews are important in the wedding industry.

  1. Learn how well you are performing
    When you run a business, it is dangerous to assume you are doing your best or depend solely on your own evaluation of performance. Reviews show you clearly what your customers think about the service or product they received. Reviews also help you know where and how to make improvements to better your business. If you don’t care enough to acknowledge all reviews and take action, then your existing and potential clients won’t care enough to use your service often either.
  2. Boost SEO
    If they can’t see you, they can’t buy anything from you. Online reviews from past clients help to boost organic rankings and make you stand out. When you support this with your SEO efforts, there is a high chance of always showing up when brides and grooms search for a wedding business.
  3. Get to know your customers
    Unlike many other businesses, the wedding industry thrives on relationships and great communication. It requires you to get to know your customers on a personal level. All couples know that this is vital and to be certain you approach your clients with warmth and commitment, they will look deeply at reviews. They might even call past clients to confirm how their wedding day went. You can use this to your advantage by responding appropriately to every review and giving prospects the right perspective.
  4. Get more sales
    Positive online reviews reel more and more customers in. It helps to increase sale and revenue significantly. This works in different ways;

    • First, a business with as little as 5 reviews stands a better chance of making sales than a business with none.
    • When you do have reviews, you need more positives and fewer negatives to increase sales.
    • Even with positive reviews, you must strike an attractive balance between the number of reviews, their consistency, and the price of your product or service.

Wedding businesses are lucky when it comes to asking for reviews because a happy and satisfied couple will leave a review easily. Some don’t even need a reminder.

Be sure to respond promptly and improve regularly from customer feedback.